Book: $100M Offers - Alex Hormozi (chapter 12)
Scarcity is the perception that something is limited in quantity or access, which triggers the fear of missing out (FOMO) and pushes prospects toward a quicker decision. When…
Scarcity is the perception that something is limited in quantity or access, which triggers the fear of missing out (FOMO) and pushes prospects toward a quicker decision. When…
Once you have a solid, trimmed‑and‑stacked Grand Slam Offer, the next lever is to layer psychological enhancers that further tip the scales in your favor. Hormozi groups five…
Having generated a rich list of problem‑solution pairs (Chapter 8), the next step is to turn each problem into a concrete promise that your offer will fulfill. This chapter is…
Now that you have a solid set of core promises (Chapter 9), the next step is to optimize the delivery engine so you can fulfill those promises at the highest possible margin.…
Before you can craft an irresistible offer you must first explore the full landscape of problems your dream customer faces. Hormozi calls this the “Thought Process” chapter…
Avant J'étais informaticien, dans le département support... Le #capitalisme a fait de gros dégâts en délocalisant la plupart de nos emplois. Et l'IA a terminé le travail avec…
One of the reasons I have often struggled with business related social situations is that I tend to refuse to comply with convention, choosing instead what is an authentic…
Free goodwill is the strategic act of giving something valuable away before you ask for a sale. Hormozi calls it “free goodwill” because the gift creates a psychological debt of…
The Value Equation is the central lens Hormozi uses to evaluate any offer: Value = Dream Outcome x Likelihood ———————————————- Time Delay x Effort Each lever can be…
Well for me, it is just about building myself. There are just a lot of things to do, at least for me. And now that I'm done with my service year, I'm faced with a lot of things.…
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