Book: $100M Offers - Alex Hormozi (chapter 7)
Free goodwill is the strategic act of giving something valuable away before you ask for a sale. Hormozi calls it “free goodwill” because the gift creates a psychological debt of…
Free goodwill is the strategic act of giving something valuable away before you ask for a sale. Hormozi calls it “free goodwill” because the gift creates a psychological debt of…
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