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RE: Added More LEO in the Maya-side Liquidity Pool

Their direct link to the fiat world could be another, and the ease of exchanging tokens from various ecosystems and acting as a sort of bridge between blockchains. Some of these elements are already worked on by DEXes, but something like a direct connection to fiat could probably be difficult for a DEX.

I haven't thought of affiliate programs as a reason why people prefer CEXes, but you might be right on that. People like to earn something from their referrals they bring in.

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Affiliate programs can create a massive incentive for the influencers to keep talking about the CEXs. Take a look at a channel like Coin Bureau. Their videos come with long and entertaining ads to send viewers to https://www.coinbureau.com/deals which is purely a page made of ads for CEXs. Then there is the case of asking for a friend about buying some crypto and the friend who is worried about the noobs being unable to manage without account recovery send them to a CEX where there is a Web to experience.

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