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I would say all the marketing + affiliate programs of CEXs have a lot to do with this on top of the added "convenience" of not having to be your own bank. Cryptosphere has a marketing problem once you get out of the scam/meme territory. Some of the best technologies come with some of the worst marketing. We are already using one such project!
!PIZZA
Their direct link to the fiat world could be another, and the ease of exchanging tokens from various ecosystems and acting as a sort of bridge between blockchains. Some of these elements are already worked on by DEXes, but something like a direct connection to fiat could probably be difficult for a DEX.
I haven't thought of affiliate programs as a reason why people prefer CEXes, but you might be right on that. People like to earn something from their referrals they bring in.
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