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Affiliate programs can create a massive incentive for the influencers to keep talking about the CEXs. Take a look at a channel like Coin Bureau. Their videos come with long and entertaining ads to send viewers to https://www.coinbureau.com/deals which is purely a page made of ads for CEXs. Then there is the case of asking for a friend about buying some crypto and the friend who is worried about the noobs being unable to manage without account recovery send them to a CEX where there is a Web to experience.
You brought up some good points. In the case of this influencer, they might even get special deals from the CEXes for this type of promotion.
I wonder if affiliate programs can be integrated somehow in DEXes. That would make them more marketable.