Book: $100M Offers - Alex Hormosi (chapter 5)
Value‑based pricing flips the traditional question: instead of asking “What will the market bear?” you ask “What is the gain worth to the customer?” Hormozi’s fifth chapter…
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Book: $100M Offers - Alex Hormosi (chapter 3)
Competing on features is a race to the bottom because any competitor can copy them, driving prices down until margins evaporate. Hormozi’s third chapter reframes the problem:…
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