Choosing the right name for your business
Every business when starts. in its nascent stages the owners choose a name for the business. Choosing the right name for your business is important because it can help or hinder your success. There are a few things you should keep in mind when choosing a name.
The name should be catchy and easy to remember
The name should be relevant to your business
The name should be trademarked or copyrighted.
Types of business names
These are very important tips for a starting business. This name could be a single word like McDonalds, it could be combined of two words like Coca Cola, it could have be an acronym like H&M which stands for Hennes and Mauritz , it could be a phrase like PetSmart which stands for Philadelphia Service Company.
Once you have chosen the name of your business, it is important to trademark or copyright it in order to protect it. There are many online services that can help you do this. It is also important to make sure your name is displayed prominently on all of your marketing materials and website. While advertising your brand one must keep its name a priority.
I have seen very common example of branding, in our country there is a baby diaper named Pamper, and now many of our country people would call every diaper a Pamper. This is very interesting, yet strange example of how marketing could change people's perception toward the brand.