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In my humble opinion, the key problem is the number of letters for which you can vote (in my case, only four - one vote takes 25% that are restored for more than a day).
The second point is, of course, that they are in a hurry. I think if a certain timer was introduced, users would read more carefully what they were sent.
For the first point, if you stake some CTP on Listnerds, the number of votes increases.
About the timer, it has been tried in online marketing for years. The attention level doesn't grow. It'll rather move from the page to the counter.
But again, that rate is pretty good! Think about it, there are many points where you could lose someone's interest:
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