Elon Musk Now, Twitter and Why Hive Failed

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A few months back, Elon Musk was all over the internet, with his Twitter bids and even different Hive accounts, including my personal account (@zestimony), creating different content surrounding Elon Musk, most especially during his Twitter acquisition fiasco. That actually skyrocketed his fame, earning him more than 20 million+ extra followers.

After the Twitter deal went sour with his complaint of a lot of bot accounts on Twitter (which seems like an excuse to me), the news around Elon Musk died down with just a few highlights surrounding him here and there, but not as ubiquitous as before.

Was the Twitter deal just for some additional media coverage? I asked. As we all know, Elon has been someone who has been very clever at something, which is simply getting himself into the media. During COVID and post-COVID, he used his crypto investments and plenty of crypto-themed Tweets to attract the decentralized community, and crypto nerds really took him seriously, using his Tweets as some form of fundamental analysis to inform their investments. Could it be that he was simply operating a pump and dump scheme?

However, after the crypto and finance worlds got used to him with a lot of warnings here and there, he changed gears to the centralized and capitalist world, where he tried to gather the attention of free-speech proponents, and do the world some good. Fortunately or unfortunately, the deal went bad, and while relevant authorities are trying to calm the dust between Twitter executives and Elon Musk (plus his team), Elon has gone to the backstage and is now focused on business, taking advantage of his newly gathered audience. Could this all have been a for-profit strategy? Simply make the news, gather fame, and go back to business and let the lawyers rack their brains.

Granted, I may not have all the facts, and it is hard to really make out his intentions, but nonetheless, he really made waves, and I am sure that he is preparing a new strategy. But where did HIVE come in?

Hivers Hiving Elon Musk

During the initial stage of Elon Musk's Twitter acquisition process, someone on the blockchain suggested that we engage in an all-out campaign on Twitter to attract Elon Musk to the Hive blockchain, and maybe, see Hive as a better offering than Twitter; it was not entirely a bad idea, but it was too childish and ill-conceived (I could have also joined this campaign, but I am certain I bought the idea then).

However, it ended basically like ants trying to move a truck, not even a tire budged. He didn't even manage to bless us with a Tweet.

Granted, we need popular people like him to move Hive to new heights, but not my use of language, popular people.

First, the entire population of Hive's active user base is not up to a quarter of Elon Musk's followers (correct me if I am wrong), but you can simply check the Leofinance app on Google PlayStore to see the download stats. The lack of a strong user base makes Hive a difficult offering (look at Truth Social after all the hype). Even Trump couldn't achieve so much.

Another thing is this, even if Hive manages to get a strong user base, what will be the demographics and socioeconomics of that user base? If we must be honest with ourselves, most Hive users are here for survival first, especially the non-whale populations, which make up over 90% of the Hive user base. Do we have up to a hundred people that can contract Space X or up to a good ten thousand people that can comfortably buy a Model X? I can't say for sure, but I know the demographics here are not compelling.

Another thing is the lifestyle factor. Most people in wealthy nations are not attracted to Hive, and most people on Hive today will leave if they have something better. It is hard to build a social lifestyle around Hive. While algorithms are intrusive, they make social media what it is. And the AI smartness also makes it feel more compelling than decentralized systems such as Hive.

At the end of the day, it feels a bit childish to compel someone to use Hive at this stage. But, a big but!

Hive is Matured Enough (Though)

We really need to build more around Hive to make it a compelling offering. However, I still believe in Hive, it's just that we seem to be very micro-focused when it comes to looking at the Hive blockchain.

When I read through the different posts recommending Hive, it seems uncompelling to recommend DApps like Leofinance to someone who wants to ditch Twitter for Hive. We easily forget excellent offerings like d.buzz and, maybe, Inji (not an ad). Though these offerings would, however, have been compelling enough if they had had a mobile app.

Time to Build and Market More

Hive is excellent in that there is no limit to what can be built on its foundation. Let's build more before we go in for the next all-out campaign, and definitely do more marketing. We need something more attractive to make Hive interesting for normal, everyday people before making it compelling for the elite class. The reward system needs to be reviewed to encourage newbies from traditional social media to come in and actually stay. Something just has to be done!

Though Hive is young, I know we can do better!

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19 comments
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For me, Hive needs more and more marketing to attract more and more people. Also we need to attract and "invest" to more people that wanna create something like for example Splinterlands. If we had for example 3-4 like Splinterlands projects then we would be in a whole other league.

Finally, as it's written in the post people from richer countries may be not get attracted by Hive or if they are here may live for something else. We also need to have opportunities for them like for example the 20% interests if you hold HBD in holdings!

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We really need solid projects on the chain. Efforts should be made to launch at least a solid project every six months.

The big dogs should come together to make this happen. I'm very tiny here, as most of population are, our voices hardly go over the roof.

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It's hard for the bigger accounts to gather and create project's as everyone here is involved in different ways. We need to bring more innovative people or support more projects with upvotes and delegations just to make a start

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LeoThreads is a highly immature product with a horrific user experience. The thing is way, way too slow and unreliable to handle even the amount of traffic it is getting now. Its basic premise is promising, of course.

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This is a honest take. Though, I've said similar things, but my personal account seems to be highly undervalued and posts that call out things like this seems to be highly ignored and ends without support. I don't know if it was my frank takes and recommendations for improvements that has caused my Leo.voters votes. But it's just evident that in the cover of decentralization and censorship resistance, centralization and censorship is being operated.

Leothreads to me needs to be depegged from Leofinance and maybe, what the Leofinance mobile app is today, should be Leo threads instead.

Depgging will allow for more development around Threads. See what d.buzz or Inji has achieved. I'm not sure they control as much money and wealth of developers like Leo team.

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I'm not very familiar with d.buzz and I know nothing about Inji. I'll take a look. It's quite obvious that the whole Leo ecosystem does not have much money to invest in development.

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Lol. Sure Leo ecosystem have more development budget than Inji and D.buzz

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More needs to be done.
There are many reasons why it is time to build and market a Hive blog on the blockchain. First and foremost, the Hive blockchain is a powerful and censorship-resistant platform that can be used to promote and distribute content. Additionally, the Hive blog can be used to earn rewards, build a following, and engage with other users on the platform.

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Yea. More needs to be built. But we could also reignite interest in what has been built already and make it better. And instead of starting afresh, we could simply market already made products. I'm still intrigued that some projects exists here on the Blockchain.

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Don't market Hive to end users - They don't care about anything other than a dApp that works.

Instead, we need to market Hive to developers - Market what Hive can offer dApp developers if they choose to build their killer dApp here instead of a rival chain.

That is the key to marketing Hive and ultimately bringing in more end users!

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An interesting take you've here. Because most end users are just comfortable with basic offerings like Ecency that just allows them to go about their routine blogging activities.

Nice one. Though, I'm here cracking my tiny brain with what talking points I need to come up with. That should be my new homework.

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I just don't think we had a viable thing for Elon to consider as he definitely wants a mobile app and threads are still not on mobile yet.

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Exactly so. If you look at stats. I feel (anecdotal), Ecency drives more engagements on the Hive Blockchain than all other frontends, and the answer to why is simple, the intuitive and reliable mobile app.

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I know that Elon is aware of Hive but he's one that is a bit on the secretive side of some of the things he knows. I can almost guarantee that he knows about Steem and likely looked into Hive as well. I wouldn't be shocked if he had some Hive in his portfolio somewhere but he can't say much about it because of the decentralization. Hive isn't perfect at decentralization however it's certainly far better than most out there and I think that scares the powers that shouldn't be. When decentralization truly takes off, there isn't a whole lot that they can do about it to control it. Might just be my pipe dream but I think it's likely closer to the truth than we think.

As well, I think the Twitter thing is going to be used as an excuse to try and make everyone have a digital online signature connected to their identities. That's been in the works for a long time as a way to connect people online to their real life ID. We need to resist this with every fiber of our being because that's one step closer to widespread CBDC and destruction of what freedoms we know and enjoy.

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This is interesting! Nonetheless, the truth remains that decentralization will really mean a lot of changes to the global economy and socialism. It sounds like a good vision for the future, but you know how much backlash it is already attracting

Moreover, in a capitalist world with big tech and big men like Elon present, the more control they have the more money and power. Thus, embracing decentralization could be a thing we can only hope for.

While a person can definitely make a change, widescale embrace by big dogs would quickly change the narrative. But decentralization has less to offer them, but promises to take from them, which they're definitely not ready for.

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What is a good vision for the future, socialism? That is absolutely not the case! That will lead to the utter destruction and complete evisceration of the middle class. Socialism only benefits governments and the elite of the world, NOT AT ALL the average citizens. It has failed in every single country that it has been implemented. Russia, Venezuela, Cuba. They are all failures in the minds of the people who have suffered through it. They were successful in the eyes of governments who wish to kill millions of people in the process. Hopefully you do not mean socialism is a good thing but please let me know what you are referring to!

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If HIVE is to succeed, it needs slow grind rather than spectacular quick push forward. Celebrities and influencers like Elon Musk would bring more harm than good in the long run, IMHO.

When you have too many celebrities in the cryptosphere, there is too much ego involved and that poisons debates that should be based on serious rational arguments. Any attempt to build crypto projects on the basis of someone's popularity is likely to end up in tears.

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You've got a solid point here. That's just the obvious fact. Projects will now be gravitated towards the opinion and pleasing of the celebrities than actual rational and public good. Nice take.

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