Hive presents an opportunity to monetise content via layer-2

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monetiselayer2hive.png

Direct from the desk of Dane Williams.



As a decentralised blockchain, all Hive cares about is using content to distribute the HIVE governance coin via reward pool inflation.

In terms of adding value to the HIVE token, the makeup of the content itself does not matter.

Only that the HIVE token is distributed as far and wide as possible.

But by encouraging content to be published to an open-source blockchain in order to distribute its governance token, Hive presents opportunity for you to build a content business on layer-2.

Literally anyone is free to take the content people are putting on the open Hive blockchain and then monetise it on your own front-end.

Your choices:

  1. Keep the USD generated from putting ads on the content yourself and stop there.
  2. Create a sustainable, tokenised layer-2 content community.

(Obviously there are other ways to generate revenue via content, but I'm using ads an example because it's the easiest and right now the most viable.)

Where is LeoFinance (LEO) at?

Right now, the reality is that LeoFinance has stopped at 1.

LeoFinance is supposedly generating USD from leofinance.io ad revenue and sending it into a closed account that only Khal can see.

Is he saving it at all?

Is he spending it?

Who knows.

As LEO investors, we're taking him on his word that he is in fact saving the revenue being generated and moving toward 2.

That LEO can and will reach a sustainable equilibrium between inflation used to pay for the content (the LEO rewards pool), and buy/burns from the revenue that content on his front-end generates.

Do you believe him?

Do you beleive that even if he carries out his promise to drive revenue that the content generates back into LEO, that a sustainable equilbrium can be found?

Let me know in the comments.

Best of probabilities to you.

Posted Using LeoFinance Beta

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19 comments
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So there's no statistics,reports, transactions? Just words?

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Just words.

Kinda hoping that this will spark a conversation involving the team.

It doesn't matter if the current ad revenue dollar values are low.

All we need is to see how much traffic it takes at the current inflation schedule, to hit equilibrium.

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We are kind of banking on his words but I like to believe that Khal will do as he says and that a sustainable equilibrium will happen too.

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I don't see any reason to doubt Khal but I do agree that the ad spending to distribute towards LEO stakers is a long time waiting. It was mentioned a long while ago and I am also think it's a bit too long.

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Or maybe just the ad revenue is so embarrassingly small that he doesn't want to share yet.

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It's been over a year so I think the amount generated should be at least big enough now. I know that they can definitely improve the ad placement but I don't think there would be any issues on the site itself.

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I keep thinking of how many views you need on as a blogger to even start earning a dollar and think that we aren't there yet.

Buy maybe 500 daily users brings on more views than I can imagine.

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LeoFinance is supposedly generating USD from leofinance.io ad revenue and sending it into a closed account that only Khal can see

Just getting to know this.

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yeah, i'd love to see some transparency around this. i fully support LeoFinance, and Khal of course. i just think there needs to be a clear, transparent roadmap for this.

will we reach a sustainable equilibrium? i dunno. only time will tell. surely buyback & burns will push us in that direction eventually.

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Curious about the whole equilibrium balance. Seems many go out of balance and token value spirals down in value during some time through it's cycles. However as long as staking has incentive and growth that helps the balance out. We shall see. Curious about the ad revenue too. Suppose (some) one could possibly make a rough calculation if traffic may be well estimated.

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Curious about the whole equilibrium balance. Seems many go out of balance and token value spirals down in value during some time through it's cycles. However as long as staking has incentive and growth that helps the balance out. We shall see.

Yep, so my thinking is that we have content generating revenue.

Using LEO as an example, revenue that is being used to buy/burn LEO off the market.

If price falls, that just means more is able to be bought/burnt.

Only the token price goes down with the market, not the ad revenue itself.

Meaning that an equilibrium or floor price will be found.

Curious about the ad revenue too. Suppose (some) one could possibly make a rough calculation if traffic may be well estimated.

Again, yep.

Just need Khal to show us how much ad revenue per day he is generating with the current traffic.

Then we can make estimates on how much we would need to increase traffic by.

The roadmap would be clear.

But remember, this is entirely up to Khal and there's no guarantee that he's going to implement ad revenue into the token.

He owns the leofinance.io domain, he owns the ad account, at the moment it 100% hinges on him making the call to give the money back to the community via the token.

I'd encourage you to stay on him about timelines because at the moment it's all theory and LEO remains 100% speculative.

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