A thoughtful post on some marketing.
So Eric asking me yesterday on twitter about, "What would it take for me to use the inleo app when posting my content?" got me thinking quite a bit. And as you know me because I'm a writer, and a good one at that, I like to get my thoughts out on here so that I can process them better.
Writing is like a thoughtful companion to me sometimes.
I guess this made me think of hive on the broader sense. Why do people choose to remain on twitter, Facebook, Instagram, and YouTube when it seems we have it all in the bag over here on hive. I mean we have it all.
Why choose to stay on social media on someone elses platform when they can unperson you for any number of reasons. Look at them a different way and you could be done.
But yet they remain. Why?
Well the answer is several fold I think. And I'm going to attempt to answer this in the best way that I can with the experience I've had over the last few years.
Numbers
Hive lacks numbers of people. A big buy in on one of the smaller hive tokens is like a couple of thousand dollars. Compare that to Eth and it's peanuts. Hive, or at least the smaller hive entities (like us for example) lack the competition in numbers of people bringing along their big crypto stacks with them to have a play.
But then saying that Hive lacks numbers is like the chicken and the egg scenario. What comes first? Can't get a job without experience, and can't get experience without a job? See where I'm going with this?
A hook
What Hive needs is a really fuckin' big hook. Like right now we exist as a niche project on the borderlands of crypto where people see us as the outsiders, and to be honest some people don't see us at all. It's hard to convince people to come and write when (I'll be honest) most writers are generally women that are scared by their computers, let alone using crypto.
If you look at the domains people exist in, women are overwhelmingly writers, and men are overwhelmingly YouTube content creators. This isn't me being controversial here, it is what it is, and these are the facts.
So how do we hook men in that are overwhelmingly in crypto, but aren't generally writers? Like, there are very few men in my niche and the ones that make it are writing for some snob journo owned by some weird business arm of the government. People like me, who are pro crypto and anti-fascism are very few and far between in the writing arena.
Less rules
Hive has become less stringent on content over the years which has been nice to see. Back in the day if you received a $50 upvote for a picture there was hell to pay; but these days as long as you aren't a consistent shitpost farmer then you'll get away with that if it's on one of the many apps that allow short form content.
Honestly, chad really doesn't want to produce a Pulitzer prize winning masterpiece, he just wants to post the funny meme he saw a friend share. Inleo are actually making inroads into this with their app with threads.
Of course this does beg the question how do we moderate that when it invites so many content bots to farm rewards, but then with more people invites more opportunity.
You can build anything on hive
@themarkymark showed just about everyone that you can create absolutely anything you want to on hive with his Hive Punks. Splinterlands are also paving the way for that too but I sneakily suspect that they are going to announce their own sps chain at some point.
One of my biggest pet peeves on hive is that I don't understand why developers aren't flocking to us in their droves to build their apps with free transactions, or is that exactly why they aren't running to here in their droves because they can't get rich from their transaction fees? Right now everyone runs to Eth but you need to sell your house to compete in any game, it's crazy.
They will probably come on their own volition
Thinking of everything here, I think people will come eventually. When hive gets to a certain price point I think that will be a tipping point. I think eventually it will be like a snowball effect.
My reasoning for this is that because eventually hive will be $10-$15, and it'll be like back in the old Steem days when people are earning $10,000 for a shitpost. Even the smaller artists that no-one knows will get a tidy sum.
That, and we'll be rife for building on.
Like Marky demonstrated. And inLeo. And Splinterlands. And 3speak. And. And..
Yeah, they will come. And all of us here. We are early. Imagine that huh? :)
$PIZZA slices delivered:
@pixresteemer(2/5) tipped @brofund
I would totally agree with this and something I've been saying for a long time.
There's two core things that keeps hive and apps small. Those are
Small user base and it might be larger in terms of views on articles, videos etc but view counts are hard to come by on the hive interface for some weird reason.
The token needs to pay out. And LEO is doing this right and why I'll been such a pain in the ass about just focusing on getting the ad revenue going already and APY on staked tokens. People want payouts (money) for their content. That price action on LEO is going to greatly help start supporting price and eyeballs.
I am also beginning to think that some of the critical mass that is needed for the "tipping point" is also the overall comfort of the general population around "blockchain complexities".
In the past, it was just impossible because the moment you would spell "github" people would just turn around. Today, its getting different by the day...
Things like, "run everything as code" are flooding the IT in nowadays and over time, teaching a new generation that will need to play (on the daily basis) with "everything as code". And that will help ecosystems like blockchains, to further evolve.
There is just not enough "general" population to feel normally attracted to play with something if not because of its financial aspect. But I am sensing that factor changing quite a bit. More knowledge, more examples, more tools that allow you to quickly learn and get to a final objective. AI is going to play a major role in that sense too... it's already doing that. But that critical mass in its own, will mass evolve in the next 2 to 3 years (my view).
But like you said, its just a matter of time! And yeah, they will come... 100% agree!
NOTE: The BroBang game thing rocks mate... really enjoyed it!
I think the core problem for right now is that we shouldn't be marketing hive to people. Developers yes which the team have been doing at conferences this year but not to users.
We need to market the apps as stand alone places to be. Inleo is doing this now. Market their micro blogging, blogging and soon ad revenue program.
Splinterlands were very successful marketing their game in the last bull run. Hive is big and confusing and not fit for regular Internet users.
If you want to get those female writers then create a website that is just for that content and market it specifically to them.
Easy to join, like minded people, rewards from ad revenue.
Then get teams to build another dozen of those generating revenue and soaking hive off the market every week.
It wouldn't take long to see Hive hit 5 dollars and that would bring people in droves to earn it.
Putting it simply money talks. We need more capital to attract and keep users. Like others say ad revenues.
Something that I think is missing on Hive, like with a lot of crypto is good educational material.
I know there are guides, and searching yields results, but often guides fall into Jargon use and I've often struggled with finding out the meaning of very basic terms and mechanics. The ecosystem is also confusing at times, like why publis on Leo Finance rather than PeakD ?, I really don't know.
Maybe I'm missing a good place that has lots of articles that explain the many aspects of Hive, maybe it already exists, but if outreach and onboarding are the goal, maybe start the funnel at some basic educational material.
Like Gas Fees for example, the Hive blockchain is fantastic because it has no gas fees in the traditional sense, this knowledge alone may tempt some to explore further. I know it is the reason why I avoid ETH unless absolutely necessary, and it is also the reason why I feel free to play about and experiment on hive...its painless,( apart from the slow learning curve for me :-) )
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Well, if it is indexed on inleo.io, you can get rewards past the 7 days, as it has an add revenue sharing model, and if you get traffic past 7 days, you will earn on it.
Thanks for the info and this is EXACTLY what I mean about all the little pieces of the jigsaw puzzle that are currently scattered about the place. What you told me above was new information for me.
On the other hand, it does give finding nuggets of information like this one, a feeling of achievement 😀
Lo!, just noticed your profile tag !!!
Well, there are some obvious friends circle around, that vote themselves up. There are some things needed:
What happened to all these rich Hivers? Did they leave or are they still here holding the same Hive hoping for the next launch to the moon? !lol
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An Orcastra
Credit: reddit
@brofund, I sent you an $LOLZ on behalf of fjworld
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