RE: Why So Many New Car Launches?

Apart from necessity, I think most people buy cars to show off or to impress others. But it's also true that cars offer their own comfort and convenience. Companies will continue to innovate to increase their market share in this sector, taking advantage of the growing purchasing power of Indian consumers.

By the way, I've noticed something else: excluding facelifts of cars launched with minor changes, companies' portfolios aren't that large. And facelifts can't be considered new car launches, as they don't cost even 10% of the R&D of a completely new model..