Hello to Hive Fam!
I hope that life is treating you well wherever you are in this part of the world.
I have been in the automobile market for the past 6 months or more because I wanted to buy a car. I got my car delivered in November, and I know that it took a lot of time for me to get it done. Finding a car is not a small decision for a middle-class person, and it requires a lot of research. There are so many options available in the market, and choose the is a difficult task because everyone wants a perfect car for themselves. And that is what I find is really tough, because finding one out of all is really difficult, so we need to go through a lot of aspects before finalizing the car model.

surely budget Most important part in this decision. one has to put a control on the budget because every time you try to extend your budget will get you another model and even if you decide a particular car then also there are so many variants which you can continue to explore and sometimes they're also you need to put a bar on the budget because it doesn't make sense to go for a Top Model if all the features are not required for you.
For the last few months, I've seen that a lot of new cars are getting launched, and it's like every month we are getting a new car in the Indian market. So sometimes I am curious to know if people are really buying those cars? It can be a stupid question also, because I know if companies are launching, then probably there is demand in the market. But this time, when we are going through the global economic slowdown, I am a little concerned about why people are spending a lot of money on cars. It requires a lot of money to be spent on the car, and it is a depreciating asset. But I also don't deny the fact that it is a dream for a lot of people. At the same time, I also see a lot of people upgrading their cars just after a few years because a new version or a better model was launched.
This is driving a crazy growth in the automobile market in the country, and probably this is why the companies are taking advantage of the situation to get some revenue and earn more profits. It was most of the cars were there. Most of the cars are purchased on an instalment plan, and the rate of interest varies between seven to 9% depending on different banks. I also have some EMI in the car. Still, I know that it is manageable for me because I have paid a decent amount towards the down payment, and whatever the EMII needs to pay every month is manageable for me because I planned for it. I hope all those people who are buying the car on EMI are also going through all these aspects before making the final decision.
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Apart from necessity, I think most people buy cars to show off or to impress others. But it's also true that cars offer their own comfort and convenience. Companies will continue to innovate to increase their market share in this sector, taking advantage of the growing purchasing power of Indian consumers.
By the way, I've noticed something else: excluding facelifts of cars launched with minor changes, companies' portfolios aren't that large. And facelifts can't be considered new car launches, as they don't cost even 10% of the R&D of a completely new model..
In america most new car launches are more affordable to consumers. A ford maverick has a starting price of around $25,000. The previous pricing model was too unaffordable for most. And new lines of vehicles were unveiled attempting to achieve more value per budget. Current markets are hard to read with many second hand teslas priced in the $20k to $30k range. I'm not certain on the current state of the economy in india. I would guess the middle class there is rapidly expanding which is allowing for more automobile sales. Which would indicate india's economy is doing well.