Why I Stopped Making Normal Ads for My Small Business

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I'm running a lasertag Arena in real life for 15 years and every year in November and December, I was running ads to promote vouchers for Christmas on Instagram and Facebook. With every year however, it's getting more difficult to stand out and more businesses are doing exactly the same.

The experiment

So this year, I tried to do something totally different. I created a manga video using a local landmark in our town. Check out the video, to see how I did it.

A success and a failure at the same time

The video was a total success in terms of views, interaction and sharing. It generated about 15 times the views that my other content was generating and got way more interaction that average. The only problem was that I didn't make a lot of voucher sales in spite of that.

The risks with AI content

While the video did well, there were also some backlashes from people about the usage of AI. This is something to keep in mind when generating content with AI. Not everybody is a fan of AI generated content and this is something to keep in mind.

The tools I've used

Asset Generation: https://openart.ai/home/?via=achim03 (referral link)

Models:

  • SeaDream 4.0 for image generation
  • Kling 2.5 for video animation
  • Hedra for lip-sync

The finished video on youtube:


With @ph1102, I'm running the @liotes project.

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