The Lead Move - how to get qualified leads without chasing anyone down
The Lead Move — How to Get Qualified Leads Without Chasing Anyone Down
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Most entrepreneurs I see are exhausting themselves trying to find customers.
They're sending cold DMs to strangers. They're posting on social media 3 times a day hoping something sticks. They're attending networking events and handing out business cards to people who will never call back.
And it's not working. Or it's working just well enough to keep them busy, but not well enough to actually grow.
The problem isn't effort. It's that they're chasing leads instead of attracting them.
THE OLD WAY DOESN'T WORK
Here's what most entrepreneurs do when they need customers:
- Spam cold emails and hope someone responds
- Post on social media and pray for engagement
- Attend events and pitch everyone in the room
- Ask friends and family to spread the word
- Run ads with no real strategy behind them
This is all chasing. You're going after people who aren't looking for you, and you're asking them to pay attention.
It's exhausting. And most of the time, it doesn't work.
THE LEAD MOVE APPROACH
The Lead Move — the second move in Myron Golden's B.O.S.S. Moves framework — flips this entirely.
Instead of chasing leads, you build a system where qualified leads come to you.
That means:
A clear, specific offer. When someone knows exactly what you do and who you help, the right people self-select. You don't have to convince everyone — just attract the ones who already need what you sell.
Content that addresses real problems. Not generic motivational posts or "look at my product" content. Actual solutions to the specific issues your ideal customer is trying to solve. When you solve their problem for free, they trust you enough to buy the full solution.
A simple path from stranger to lead. Make it stupidly easy for someone to raise their hand and say "I'm interested." No confusing funnels, no 17-step processes. Just a clear next step.
Putting your offer in front of the right people. Not everyone is your customer. The Lead Move is about finding where your ideal customers already are and showing up there with value.
THE KEY INSIGHT
Here's what changes everything: you don't need more leads. You need better leads.
A hundred random people following you is worth less than ten people who actually need what you're selling, have money to pay for it, and are ready to make a decision.
The Lead Move is about quality over quantity. Attract the right people instead of chasing everyone.
WHO THIS IS FOR
If you're tired of cold outreach that doesn't convert, this framework shows you a different way.
If you're getting traffic but no qualified leads, the problem is probably your offer and how you're positioning it.
If you want to build a business where leads come to you instead of you constantly chasing them — the Lead Move is how you do it.
BOTTOM LINE
Stop chasing leads. Start attracting them.
The Lead Move in B.O.S.S. Moves teaches you how to build a system where qualified people find you, trust you, and want to buy from you — without the constant grind of cold outreach.
Check out the book here: https://www.bossmovesbook.com/bossmoves?affiliate_id=4302472