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Actually, I haven't seen anything else here in the city related to Christmas, except for this store, and I can understand it because it's a very traditional store that sells Christmas decorations, and yes, they do this every year 😅. We do celebrate Christmas here, and it is a very strong part of Brazilian culture.
Usually, people start putting up decorations around the middle or end of November.
Would you be shocked if I'd tell you that we decorate the tree on the 24th of December? 😅