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The community can submit them to these aggregators
The impact of doing so might be more attention. The size of the market doesn’t mean they’ll fail. The quality of the market making on even a small market — which is what’s there today — is plenty of profit to sustain the dividends
The only way the products fail is if the dividends can’t be paid. The market makers have already proven to more than cover dividend yield.
Marketing simply = scale. Not failure or success