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I don't play wild in ranked but you make a good point.
I can't imagine the fee is too important for high level players but it's hard to justify for tiers such as bronze and silver.
Perhaps they could find a way to scale the fee based on the leve you play at, that could make more sense.
It seems a bit of an exaggerated critique by @behiver but everyone is welcome to voice their opinions and this is definetely an area where improvements could be made.
I think the problem is mostly for Chaos Legion people that can't play in gold or above because I have to imagine you'd be at least breaking even there.
Otherwise if you're a new player there's no problem since you can just start with modern cards and play there.
For Chaos Legion and older expansions, if you don't have a high level collection it might be difficult to get the most out of your legacy cards with this current pass system. So in that sense I can agree with this critique in principle but it's a very specific case.
But ultimately it's a moot point. It's all designed around the long term and eventually the SPS faucets will be much more limited than now and "breaking even for the season" to pay for the wild pass won't even be a thing so might as well get comfortable around that issue right now.
Interesting discussion, though.
I think in essence it boils down to:
=> Thus you have to find an equilibrium of where you grab your money.
Personally I think that Splinterlands should focus to earn its money from new edition sales. That's how traditional tcg-companies make their money.
Besides that, I agree with @behiver that they have kind of messed up their tokenomics (especially in the past)... Although, I have the feeling that they are fixing their stuff and that the game is going in the right direction lately.
Disclaimer: I definitely miss information as I don't follow everything too close. So take my opinion with a grain of salt...
Once you earn your spot at the table (and pay for it by acquiring competitive Edition decks), you shouldn't have to pay for it all over again. This is what it is ultimately about imo...