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I fully understand your personal connection to that Company and like the idea of putting your Money „where your mouth is“. Still it is not the most promising Investment and I am staying on the sidelines here. Consumer Stocks in general are having tough times like $NKE, $PG or $MCD and that has fundamental and macro reasons.
True it's an uncertain future and outcomes are unclear. But for now I can hold, or sell for a combo at some point.