From No Body to Superstars How Tiktok Changes Lives of Indonesian People

Indonesians are very active on social media, with around 50 million active users across various platforms. Among the most popular platforms are YouTube, Facebook, TikTok, and Instagram. These platforms are not just used for entertainment, but have become a space for creativity, self-expression, and even income generation.

In recent years, many new artists and influencers have emerged from social media, gaining fame and followers through the content they share. TikTok, in particular, has become a major player in the digital world. It is now the most active and influential social media platform in Indonesia, and in my opinion, it will continue to lead in the coming years.

There are several reasons why people are drawn to TikTok. First, it offers short, engaging videos that are easy to consume and highly entertaining. The algorithm is very effective in showing users content they are likely to enjoy, which keeps them coming back for more.

Secondly, TikTok is not just for fun—it also offers opportunities to earn money. Users can join affiliate programs, receive gifts during live streams, and collaborate with brands for promotions. These monetization features make TikTok appealing not just to content creators, but also to everyday users who want to turn their hobbies into income.

Hasan Sule is a successful TikToker from Indonesia who gained fame through his comedy skits and relatable content. With millions of followers, he turned his popularity into income through brand deals, affiliate programs, and live gifts, becoming a digital star and inspiring many young creators.

Overall, TikTok has created a new digital ecosystem that blends entertainment, creativity, and business. As more Indonesians turn to this platform for content and income, its influence will likely grow even stronger in the near future.