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The interesting in regards to that, that i have seen happening, is that some projects that started big, made a great fanbase, people that invested etc etc and for any reason after a while they started slowly not being that transparent the community even stepped up to help/take over.
Thus, imagine what someone could do being full transparent and creating an awesome community!
That's right! Secrecy is a power move, but it hurts community and those are your core buyers.