The Crypto Experience Has Made Me think

Over the last 6 months I've been doing some deep thinking.

Mostly about what we're all doing here and inevitably where it will all finish? What's the end game for crypto on the whole?

One thing we do ass-backwards in the cryptosphere is that we all seem to rally behind a token before there's a product -- Yes, I'll put my hands up, guilty as charged. I've not only done that before, I've even released my own before I had something built.

Ultimately though, crypto's are just businesses. There's nothing different about them than say what McDonalds offer.

McDonalds offer you a very quick burger that's highly-debatably healthy and you pay them money for it.

Or even Facebook. You sign up to Facebook, swap your private details with your overlords and allow them to do whatever with them, and boom..

You have a business model.

Crypto is no different; whether that's dripping the community profits from the larger pool or having them buy NFTs with utility. It's all business models.

One thing we get very wrong in crypto, all of us, including me, is that we rally around communities for the tokens, and not the essence of what that community should be about. It's one of the drawbacks of being in web3.

If you look at web2 on the other hand you have people throwing money at creators and not asking for anything in return. Just content.

Take a look at Twitch for example, or the livestreaming element on YouTube -- people donating $100 here and $200 there in a pop and not breaking a sweat that they'll never see it again.

Their communities are tight and solid. And, I dare say they unite around the creator or the brand or the message rather than the money.

And this is where web3 is perhaps miles behind web2 on. Whilst web2 builds for noobs and focuses on content and ease of use, we hyperfocus on profit and money.

What is a community that bands together around the money? Well, it's a happy or sad one depending on the price of your token at any given moment -- and I dare say that's no way to build a community.

If we want to succeed in web3 then what we're doing has to be more for other people rather than trying to get as much profit as we can.

The reason the Bro community (now the brotherhood) has survived for so long is because I gave most of them more than a few tokens, I designed a community, forged an identity around it, and gave them something more to think about rather than just how the price of our tokens are.

So most of us sit around in there tight -- I dare say the one's that are left will probably hold until the lights switch out.

But worry not -- I have been building, and I've been learning to build the proper way.

Not in my usual scatty artistic transparent way that I usually do, but I've decided to just quietly build and make the changes whilst giving people less to think about the money and the tokens.

A lot of you in the brotherhood will notice quite a bit of changes in there already, and there's way more to come in the future.

But I'm tired of the hype and the drama and the dopamine so I've just decided to take a step back and slowly build something that lasts the test of time.

If you built Rome before the was people to enjoy it then it'd sit there empty, no-one would want to go there, the emptiness would be deafening, haunting even.

So we start small! It's going to be fun, and I have a big old roadmap I'm working on behind the scenes that you guys are going to love -- but have to enjoy when it comes, because this time I won't be shouting about it.

And remember: looking for wardens - go here: https://peakd.com/neoxian/@brofund/the-brotherhood-seeks-wardens

Also, if you haven't read my announcement already -- anyone with a higher tier role in the discord (the flashy ones!) will be required to 2fa your discord in August. But I'll fully prepare you.

So don't worry!

Peace folks :)