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I'm shocked honestly. Starting the whole Christmas craze at the beginning of October is sheer madness. In 2 months everyone is going to be bored of it. I don't know if it's started in my country somewhere as fortunately I haven't seen any Christmas decorations yet and hopefully they are going to wait till the proper time comes.
Just out of curiosity, when are you decorating the Christmas tree, if you're celebrating Christmas at all?
Actually, I haven't seen anything else here in the city related to Christmas, except for this store, and I can understand it because it's a very traditional store that sells Christmas decorations, and yes, they do this every year š . We do celebrate Christmas here, and it is a very strong part of Brazilian culture.
Usually, people start putting up decorations around the middle or end of November.