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I think any crypto has to end up something useful to be bought. Crypto usually have us buying other cryptos. I would rather buy something that I can use in my daily life.
Long ago I bought a steam game using hive and pizza. Atleast something like that should be easy.
if I seem unclear, it might be because I don't have complete knowledge
When I look at the economical machines today, I see a lot of products that are not physical anymore. You pay to use and hive could provide that. We just need to provide something that people find useful...