Trump’s WLF launches strategic ‘token reserve’

World Liberty Financial (WLF), a new crypto platform in which President Donald Trump has a financial stake, has announced the launch of a strategic token reserve designed to bolster Bitcoin, Ethereum, and other crypto.

Objectives of the token reserves are to mitigate market volatility, empower the company to invest in innovative projects in decentralized finance, develop a well capitalized reserve, seek strategic partnerships with financial institutions to contribute tokenized assets to the WLF reserve and diversify its holdings and mitigate risk.

The announcement was made by WLF in a statement posted on X, noting that the new token reserve would enable the company to mitigate market volatility and invest in decentralized finance projects.

The firm also intends to pursue strategic partnerships with financial institutions to contribute tokenized assets to the WLF reserve. According to Reuters calculations, WLF has already seen $500 million in token sales.

The announcement comes as Trump and his family increase their involvement in the crypto world. In addition to WLF, Trump's family has a majority stake in Trump Media & Technology Group, which announced a pivot to crypto-tied financial services.

Trump and his affiliates own 60% of WLF's holding company and are entitled to 75% of revenues and 22.5 billion tokens, according to the company's website.

In an appearance at the Ondo Summit in New York, Donald Trump Jr. stated that WLF aims to bridge the gap between the crypto world and mainstream retail investors. He also emphasized the need for a regulatory framework that would allow crypto to flourish, calling crypto the "future of finance" and the "future of American hegemony".

Meanwhile, Binance and the U.S. Securities and Exchange Commission (SEC) have requested a pause in their legal battle, potentially influenced by a newly launched task force. The SEC, under Republican leadership, is expected to review existing court cases and shift priorities, reassigning crypto enforcement lawyers and tightening oversight of investigations.

President Trump has tapped Paul Atkins, a crypto-friendly lawyer, as the new chair of the SEC.

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