Direct from the desk of Dane Williams.
Do you remember Twitter’s Bluesky?
The company’s initiative to develop a decentralised social network protocol.
Here’s the description of Twitter’s Bluesky protocol on Wikipedia:
Bluesky is an initiative to develop a decentralized social network protocol, such that multiple social networks, each with its own systems of curation and moderation, can interact with other social networks through an open standard. Each social network using the protocol is an "application".
Congratulations Twitter, you are trying to build Hive.
If you simply replace Bluesky with the word Hive, I don’t think you could have described our own currently working blockchain-based solution any better.
Seriously, give it a go.
Hive is an initiative to develop a decentralized social network protocol, such that multiple social networks, each with its own systems of curation and moderation, can interact with other social networks through an open standard.
Fits like a glove.
Let’s take it a step further and break down each part, describing what is already implemented and working on Hive.
So BlueSky describes each social network using the protocol as an "application", just like the Hive blockchain houses social decentralised apps (dApps).
Each of these dApps or front-ends use their own rules to call and display the immutable content published onto the Hive blockchain via autonomous accounts that users own the keys to.
Front-ends are able to moderate and choose who and what is published, but the open standard of the blockchain ensures that freedom of speech is always maintained at the account level.
If you don’t like how one social dApp is displaying the content (for example, maybe you’re banned for posting illegal content or simply being a pest), then you can simply move to a different front-end that is more to your liking.
Nobody can ever touch your account due to the censorship-resistant nature of your Hive account’s home on the immutable Hive blockchain.
As you can see, Hive is already what Twitter’s Bluesky aims to be, except for one massive difference.
There is no individual in charge.
Seriously, how can you have a multinational corporation or billionaire at the top like Elon or Jack, building a decentralised social media protocol?
It’s laughable when you stop and think about it.
Hive on the other hand, is a community owned and run blockchain that uses the HIVE cryptocurrency to determine the blockchain’s Delegated Proof of Stake (DPoS) system of governance.
Born from the ashes of Justin Sun’s hostile takeover of the Steem blockchain, HIVE actually has one of the best token distributions in existence.
When it comes to true decentralisation in the blockchain space, there are only two blockchains that actually tick the box.
Bitcoin is one.
And Hive is the other.
With no founder’s pre-mine or insider sales to VCs, Hive continues to be fairly distributed via the blockchain’s reward pool mechanism.
While the popular view is that the rewards pool means you get paid for social media, what it really means is that governance tokens are distributed fairly and extremely wide.
It’s this token distribution where the top holders own less than a couple of percent of the total supply that secures the blockchain from an attack on governance and ensures freedom of speech at the account level remains.
Think about it this way.
Even if top token holders were to collude, they would still need to buy HIVE tokens off the market to gather enough stake to complete a takeover.
This would rocket the price of HIVE and with the ability of the layer-0 community simply forking them out and carrying on as before, the monetary risk is simply too much.
Seriously, try it?
Oh, maybe ask Justin Sun how it went for him.
Heck, and remember he even had access to a pre-mine at the time!
While largely a non-event, Elon Musk taking ownership of Twitter has certainly catapulted decentralised social media into the mainstream discourse.
The major platforms continue to write news and opinion pieces around what a potentially decentralised Twitter could look like, even providing blueprints in advocating for permissionless protocols.
All the while failing to mention Hive…
The only community owned, battle tested, WORKING decentralised Web3 social ecosystem in existence.
Twitter’s Bluesky or whatever decentralised social media solution these billionaires are trying to cook up is already here.
It’s called Hive and I encourage you to come and try it for yourself.
Hive’s best Web3 blogging platform called LeoFinance, actually allows you to use your Web2 account to onboard into the blockchain’s Web3 ecosystem for free.
Simply head to leofinance.io, click the get started button at the top and create your Hive account using your Twitter login.
Try out LeoFinance and claim the keys to your Hive account and take full control when you’re ready.
From there, you’re in total control and free to connect to and move between any of the dApps housed on Hive.
What do you have to lose?
Best of probabilities to you.
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Today I came across an edit from @brianoflondon that shoyld go along with your article. You have better reach than I do. It will be great if you can promote this (especially outside of HIVE).
!PIZZA
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This is what @dbuzz has already become. Time to get more people into https://next.d.buzz It is a great project run by some great people. We have already had non-crypto based alternatives for a long time as well:
!PIZZA
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Yep, dBuzz is one of a number of decentralised social media applications running on Hive.
Which anyone with a censorship-resistant Hive account can connect to and use.
A perfect example.
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I agree but I don't think Twitter wants a decentralized version out there. They want to maintain control and I think it was kind of evident when they accepted the poison pill in response to Elon.
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Bluesky was a pre-Elon project, but I agree with you that it was mostly just lip service.
Decentralised social media is a huge buzzword in the industry and something that would ultimately make Twitter redundant.
Hence trying to get out in front of it and 'build it themselves'.
Oh the irony.
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Funny how under the radar we are, but still so way ahead of the curve.
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Way ahead of the curve.
And it's not like a community grown competitor can just pop up overnight and build what has organically grown here.
I'm fully convinced that in the end, all roads lead to Hive!
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Does Twitter really want to be decentralized? Who knows but I don't think so. Thanks for your post.
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Heck no they don't.
But Twitter can see the writing on the wall.
Decentralised social media is coming and it will make their current business model obsolete.
Bluesky will never be able to build it, but they are just trying to hedge their bets.
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Good information, Dane. I am new to Hive and posts like this help me to understand the dynamics of Hive!
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Happy to hear you've found some value in my content :)
Any questions about Hive, don't be afraid to drop into the comments and ask.
Me or someone else in the LeoFinance community is usually on hand and happy to answer.
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Thanks, Dane. I appreciate that.
Wow, I had never heard of Bluesky. Hive has definitely already achieved this in a very decentralized way. Pretty dope.
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There was a ton of buzz around Bluesky when it launched but it seems to have all dissipated.
Maybe telling that when Elon talks about decentralising Twitter, he doesn't talk about Bluesky?
Makes it all just lip-service from him.
At least Bluesky had a goal.
Just lol that the goal was the build Hive.
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I still don't understand how they plan to build something decentralized when token emissions always benefit the creators, early investors and probably a few VC funds.
Big tech doesn't want to admit that they lost control over online communities so they are trying desperately to convince everyone that they are working on "decentralized networks".
Maybe all of this is actually good. They will burn through money and shitty ideas faster and hopefully give up in the process just like JS did.
Once you realize that the community has no respect for you and all they want is the protocol/platform it's over.
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They cant. That is the con. Say you are doing it but just create the same model with tokenization.
Basically no different than what we have now.
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Ding ding ding!
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Yeah, Twitter may say they want to have something decentralized but I think we all know it's just a publicity thing.
It's almost like the little spoiled brat's cry for attention.
Actually, that's exactly what it is. Plus, I'm not even sure that most people on Twitter actually want or fully understand decentralization. I mean, how many people are there that supposedly support freedom of speech, as long as it doesn't offend? Not exactly freedom of speech in my opinion...
I also remember Mark Suckerberg once say he wants a decentralized platform and then shortly after mention that it would be a bad thing if people could just say whatever they want.
Somehow, I have a very strong feeling that Twitter and Elon Musk both just want the attention and publicity, it's what they do. They sure got everyone talking!
And I'm also quite sure that both have already had Hive on their radar at least a few times...
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The key to remember is that there's a difference between a platform that says it is censorship-resistant and a platform that makes censorship technically impossible.
The centrally owned and operated Twitter will only ever come under the first category, while the decentralised Hive blockchain means Hive is the second.
The only one that matters in the debate over freedom of speech.
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True :)
We are way ahead of you here, Twitter!
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And most importantly, the centralised, billionaire owned Twitter will never be able to generate the same conditions that birthed Hive.
Bluesky is nothing but hot air.
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#ProjectBlank will really solve this.
We are going to see something incredible when that rolls out.
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It can't come soon enough.
What sort of timeline are we realistically looking at for its release?
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I have always had the feeling that one day everything will just revolve back to Hive.
We just need to be here when the spotlight turns on.
Cheers to a bright future with Hive. 🥂🥂
Yep, I certainly agree that all roads lead to Hive.
The conditions that allowed Hive to truly decentralise in the wake of the Steem hostile takeover were so unique.
No competitor can just compete overnight.
It takes time and a community.
All roads lead to Hive!
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With all the possibilities and solutions that Hive offers in the social media space, I only wonder if the movers of the Big Tech are not aware.
They are and wished they knew about Hive Four years ago.
I guess they're afraid of how their entry at this point would make Hive early adopters richer. They always want to be in control and that makes me wonder how sincere their decentralization wish is.
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They're definitely aware.
But they're businesses with a responsibility to their shareholders.
Not their users and certainly not society as a whole.
It's in their best interest to keep Hive under the radar.
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Excellent well said. They are just trying to trick the masses to stay on web2.0.
When they see how well we thrive on Hive, they will come over in their droves.
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