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Monetization via ad revenue is tempting, but I worry about the control ad buyers might try to have over content.
Of course the same can be said for the whales... Hive isn't nearly as decentralized as it once was. I've seen quite a bit of "censorship by downvote" occur here by whales with an agenda. They didn't like the poster's opinion about x? Downvoted into oblivion by a whale with massive stake. It didn't matter if the post had 500 votes by us lesser mortals, it wasn't seeing the trending page if the whale didn't approve.
You've just gotta understand that it's only the blockchain that is decentralised and censorship-resistant.
The front-ends that display the blockchain's content are entirely centralised and their owners can display content how they see fit.
Also, downvoting to remove rewards is NOT censorship.
It sucks to lose money, but the decentralised Hive blockchain means no matter how many downvotes you get, nobody can take away your ability to say what you want to say on your own account.
Sure, front-ends can choose to not display content that has been downvoted or accounts with low rep.
But that's fine, because you can also simply choose to use a different front-end that uses whatever mechanism that is more your liking to display content.
I have always wondered why there isn't a pirate front-end that simply displays everything that is downvoted to zero.
And 'censors' all of the stuff with positive rewards haha.
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So don't worry about control.
Hive's layer 2 tokens (and their front-ends) are just centralised businesses - Which is completely okay because the underlying Hive blockchain offers users censorship-resistance.
But it's this layer-2 centralisation that allows teams to monetise content on their front-ends and potentially use that revenue to buy back/burn their community token.
Hence becoming sustainable.
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