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Sometimes, influencers get lots of attention and become popular, but that does not mean they are experts in that particular subject. There are lots of underrated influencers with strong and more knowledge. Getting knowledge from such underrated influencers is important.
There is also this other side. It is hard to judge someone’s competence based solely on popularity, but it is also possible that more popular influencers are more competent in some way. Still, it is difficult to know for sure if popularity and competence really go hand in hand.