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RE: The Correlation Between Development and Marketing Spending and HIVE's Price

I'm sure costs could be lowered with better targeting, and it's great that there are other examples we can learn from. I think OCD's programme is quite interesting because it's organic and depends on word of mouth and learning from people who are "just like me" which is a very powerful influence. Health programmes use that model with great success.

I struggle, though, with the projects in Value Plan which seem to operate on a once only contact before moving on to the next mall/event.

Yes, Splinterlands is exciting!

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I struggle, though, with the projects in Value Plan which seem to operate on a once only contact before moving on to the next mall/event.

Good point! One exposure rarely makes a strong enough impression even for awareness, not to mention for acquisition.

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