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RE: The Correlation Between Development and Marketing Spending and HIVE's Price
There are some formula and we can make some assumptions - for example, as a starting place, I made an assumption that it costs about 7,850 USD to achieve a monthly active user. So for 180,000 USD funding, I would expect 23 monthly active users.
That sounds like a big number for 1 MAU. Perhaps the costs could be lowered by better targeting, if that's even possible? You started from the costs from Inleo, but there are other initiatives with lower costs, better retention, but also quite limited in the number of new users they attract (OCD Onboarding and Orientation Program, for example).
If we don't have the skills on HIVE and looking at progress so far, I would query whether we do, then maybe proposals should be looking at purchasing the marketing expertise externally from people and organisations that do have the skills.
We will have the comparison with the Splinterlands marketing campaign, to see how it will work out by comparison, ran by a marketing superstar.
I'm sure costs could be lowered with better targeting, and it's great that there are other examples we can learn from. I think OCD's programme is quite interesting because it's organic and depends on word of mouth and learning from people who are "just like me" which is a very powerful influence. Health programmes use that model with great success.
I struggle, though, with the projects in Value Plan which seem to operate on a once only contact before moving on to the next mall/event.
Yes, Splinterlands is exciting!
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