Are You an Excessive Brand Consumer?

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_{All photos were taken by me in 2020 and 2022}

My Story Of My Love For Samsung Phones

I bought my first Android phone around 2015. It was an unknown Chinese brand, but it was an Android phone. I was upgrading from a Java phone, so the screen was larger, the phone was slimmer, and the aspect ratio was fire.

However, after about 10 months of using this phone, I sold it to a colleague at work and switched to a more well-known brand, Techno. It was an even better upgrade because the camera and battery were improved.

However, after a year of use, I sold it and replaced it with another techno phone. This time the phone was better, more expensive than the previous one, and had an even better camera. It was the epitome of luxury for a phone in 2017.

However after a year, I got tired of the tech and went for a different brand. This time, it was an Infinix phone. The UI was unique and felt cool, but after a year, I sold it again.

This time, I decided to look into another brand, the well-known Samsung. Samsung was a phone for a specific group of people, and I wanted to be a part of it, so I bought my first Samsung. The tech was a massive upgrade. It far outweighed Infinix and Techno.

OneUI

Samsung's One UI was something I would never seen before; the capabilities, designs, and display technology were unimaginable, and I was satisfied.

Unfortunately, this phone was stolen about a month after I purchased it, and I returned to using the cheap Infinix phone, but after experiencing what it was like to use a Samsung in 2020, the tech on the Infinix felt like trash, and I did not have the money to buy what I wanted because I had recently been robbed.

I had to try a variety of phones and brands to get the tech I wanted, and while I returned to using Samsung in 2021, I have not tried another type of phone because I believed Samsung was the pinnacle of everything.

Over the years, I have heard of quality brands and phones like OnePlus, Oppo, Google Pixel, and many others, but I have become a Samsung maxi. Although I got an iPhone in 2021, I still believe it was limited in functionality and offered nothing unique other than its camera system.

An ashamed Maxi

Sadly I understand Samsung diabolics, but I've still continued to use its phones over the years

They have (Samsung phones) become increasingly expensive over the years, and they no longer provide good value for money, as the Redmi does.

I used Redmi after my Samsung was stolen, and it felt terrible in comparison to when my previous Samsung was stolen, but what I now realize is that I was already developing into a Samsung maxi because the first impression I received was positive.

Big brands are guilty of this.

They first enjoy the benefits of being an early adopter, and then they use this to stifle newer brands. People prefer to buy what they are familiar with when it comes to branding, which is due to the fact that trust is one of the most undervalued qualities in business.

When people trust a brand, they are blinded by other prospects who may be better and provide more value, for two reasons. The first is that we do not see any reason to change, especially since we have established trust and familiarity.

This comes from a place of blind dedication and laziness. Second, trying to adapt to a new ecosystem and technology can be daunting, so we usually stick with what we know and are satisfied with.

Diminishing returns

Brands have taken advantage of this to increase prices while decreasing the value they provide over time, and because they are established, it is difficult for smaller brands to provide more value for a lower cost.

Personally, I doubt I will ever use a phone other than Samsung.

This is insane because I already know they are overpriced for the value they provide, but the technology in the ecosystem is reliable, and I would not want to go looking for a new brand in the hopes of finding a hidden gem of value. First, I will lose time and money, which is something I do not want to do.

You might believe this is unique to me, but it is not. Most of the time, we become brand-maxis unknowingly.

You know this by overpaying for a brand, even if you know you could pay less elsewhere. Unless we lie to ourselves, we're maxis to some of the things we habitually consume or products we use.

This is not entirely negative, because trust and quality are difficult to establish and brands like Samsung and Apple have done these over the years.

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