Memes as Modern Marketing: Engaging the Gen Z Audience
Hello all #LEO Lovers and #Hive Friends
The DOGE coin is known to everyone and we all know the count was created as a joke and known as meme coin. In general a meme is a picture or a audio or video clip which by any means goes viral on internet. Meme is a term mostly used as a fun of some event or person. The recent developments in social media and the internet technology are the major reason for the meme trend we seen now days. The doge coin which was started as a meme coin and people thought that it does not have any use case, now days it has bring wealth to many people. Of course this can not happened without the help of some celebrities which helps in pumping the coin price.
Most of the young generation is on social media these days and everyone has the reach to smart phone and internet. All those conditions give the popularity to the meme. Every second day we saw some video or picture which becomes so much popular and goes viral on internet, this all does not possible without the userbase. The internet does not have any limit and any meme on internet can travel thousands of mile just by one click. The audience for all those meme are mostly the young generation who are online most of the time.
In my opinion the meme are nothing but a fun thing which make us smile and laugh. A meme may be fun for someone but it can embarrassing for other. Think of a situation where someone get targeted by using meme. A person attack is possible and it get spread very fast in today's digital world. People use to keep reshare such content very fast even without realizing the effect.
A meme can be used as a advertisement? Yes you it is, the meme can be used very effectively for marketing purposes. It is know as the new age marketing strategy, which use the meme as a tool for promoting the product of some brand or services. This is nice way to attract the audience or I must say a humorous way of advertisement. It can be a small tweet or a short video, all are unique way to create the adds and spread among the mass audience. As per some study 75% of people aged between 13 to 36 years are best audience for the meme advertisement as this is the category which spend most of the time on internet and share most of the meme online. The Gen Z and Millennials generation are also one of them. New generation do not like the traditional way of advertisement they need sometime new trending way and meme is one of their interest. Most of us seen a picture of a boyfriend walking along with her girlfriend and steering at another girl. This picture I have seen many time used in meme's for different events. This is vary popular picture used by crypto lovers.
No doubt the meme has created one segment in market which is widely used for not only making fun but also as a tool to give boost to the products. The time has been changed and people coming out of the conventional methods and trying some time new, which make some buzz on internet. The better internet connectivity and smart phone ls along with social medial platform make this happened and played a very important role in expending the reach.
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