Well, ye properly.
I didn't really think of it as a problem, might because I know there isn't a "Head Office" right :D
Kinda the same SBI did when they changed into HSBI = Hive Stake Based Income.
But they did already have some sort of brand though.
You are properly right :D
0E-8 BEE
There are several people, common members, regretting their account name, because of the steem references.
Something worth noting as well is of course, if a product, project, organization and so on has Hive in their name, then screws up or rips people off, everyone looks bad.
Look at all those tweets...
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