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Its a Hive Token launched by @empoderat which is quite successful imo. Once soft pegged to the value of HIVE, PWR has relativly gained value the past months and is worth more than 2x to one HIVE now.
Here is one of the latest posts which describes how it is setup:
https://ecency.com/pwr/@empoderat/important-pwr-token-revamp
Very recently I ended updating the official documentation for PWR.
Check it out: https://hive-power-ventures.gitbook.io/hive-power-ventures
Any doubt, just tag me or @ferranlogs for answers :)