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I just saw your 2nd graph...
Like I was mentioning, people like myself don't even know about HIVE, we just knew about SPL. Maybe there is a way we could incentivize SPL players based on their HIVE HP as well as their SPS? I find the carrot method works very well getting people to move in the direction you want. If there were more ways for SPL to interact directly with HIVE I'll bet more SPL players would hold more HIVE. Someting like the voucher shop tickets, but earned based on HIVE HP, perhaps? If there is no need to hold HIVE, I can see why many SPL players wouldn't. It's barely mentioned within SPL, afterall.
LOL!! You can't be serious!
https://peakd.com/@seattlea/why-splinterlands-players-should-be-more-involved-in-hive-blockchain