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RE: Early Week through Adrian's Lenses (3 - 7 May 2025)
even one account sharing news (especially from a different blockchain) is a way to open more doors to the outside for our social platforms, gives us feedback about useability from other crypto lovers who haven't been immersed in what it's like to grow alongside the evolution of dapps here (v valuable to our builders, if we're being honest), and also forces us to think more about the fact that we've built communication tools for EVERYONE in the hopes that it will give them something they need and draw them in.
This is a very important point! Even if we sometimes offer our own feedback, we really need the impressions of outside eyes who aren't used to our front ends and tools to better gauge the pain points for new users of different categories, both tech savvy and not.
What will we do when everyone starts coming, even if it is one at a time? Or if they're not Hive fanatics and just see and think of our social platforms as more socials for them to use? Call them unhelpful or not useful because they weren't enough or didn't do what we expected or wanted them to? Good food for thought.
Absolutely! You guys probably see even better how complicated our front ends may seem to new users from their reactions or questions (or lack thereof) at conferences.
It is why we have such a poor retention, in general, even if we bring quite a few people at times. I still believe a better gamification would help a lot. I know we've based on the fact that new users, if they don't understand something, they'll ask around... After all, we are on a social network and we need to build relationships. But I am sure some are shy or don't want to look stupid by asking "the wrong questions". And they won't, even if they are encouraged. There, gamification would really help. Because they'd go through a relatively clear process of progression, which people generally enjoy.
great points all around. I think one thing we also need to understand is the social media metrics that exist as it stands outside the web3 space- only 2% of people actually attempt and stick with content creation. Less than 10% engage/interact in any way. The internet is made of lurkers. This is the attention of the attention economy. That doesn't mean that things built on or with Hive can't power the experiences for those lurkers, or that building social media and other things isn't worthwhile or doesn't have a market share! 10% is actually still a LOT of people- more than enough to make social media one of the most important industries in history; but we have to extrapolate these numbers to the things we build, also.
If most users won't continually create content, then as much or more of our focus needs to be on keeping the engaged... well, engaged! We can't assume that everyone who gets rounded up and cajoled/strongarmed/enticed into joining up, even with their community, will actually be wholly motivated by these types of actions or the benefits of rewards and blockchain either. So, much of what we have to start doing comes down to creating good spaces to hang out in, building around culture creation (the vibes of groups of people in general, not just the genetic or geographic aspects), and then also understanding how that stuff interacts with even those who will literally never sign in, click like, or write a comment. They're still part of the puzzle!
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