Christmas Nostalgia

Follow us on YouTube for more

Filmed with BlackBerry

The Game Boy was first a massive holiday hit at Christmas 1989 following its North American launch that summer, and it had another massive peak at Christmas 1998 with the launch of Pokémon Red and Blue.

Key Game Boy Holiday Milestones

• Christmas 1989: Nintendo launched the Game Boy in North America in July 1989 bundled with Tetris, backed by a huge marketing campaign that made it the defining must-have toy of that holiday season.

• Christmas 1998: The console saw a massive resurgence with the North American release of Pokémon Red and Pokémon Blue, turning the handheld into a top holiday favorite all over again.