Hive marketing has always been a hot topic on hive. This is because not a lot of people have heard or know about hive. Even with this much promotional work that is done around the world, it’s still fascinating to know that not a people know about the opportunities that web 3 has to offer.

I for instance didn’t discover hive by chance. I got to know about hive from a friend who was on hive. If you ask a lot of people about how they joined hive their answer will most probably be they joined through someone. If you also ask them if they believed it when they were first told I am 80% sure not a lot of people will have a positive answer to that.

In Ghana, we are making little effort in promoting hive to the masses. I call it little because it is little. Yes, we are trying our best to promote it but it still needs a lot of promotion for people to believe that there is something called web 3 and it is as enjoyable as web 2 platforms out there.

About 3 to 4 months ago I attended a hive conference in Kumasi. This was organised by mcsamm and collinz of the hive Ghana community. It was an impressive site. I say this because at first it didn’t look like a lot of people were gonna show up but in the end, we had a lot of people in the hall, the team did a great job at promoting the programme to students out there. This was not the first of such programmes I have been to and I know it won’t be the last.

Apart from these hive conferences, we have also been to donations which have been sponsored by hive. In some of these donations we have had people asking what hive is all about and we have always been happy to answer those questions.

One problem that I’ve always had with hive promotion is that hive most at times chooses the target audience they are looking for so most of the time you realise that the promotional works are done but little to no effort is made to keep or retain those people.

Yes, I know that investors are important to the ecosystem of hive but to me, bloggers and the little earners are important as well. A little earner needs a lot of harnessing so that he has the zeal to be on the platform for a long time. It is this little earner who can one day invest a lot of money into hive power if he makes it at some point in life.

Do I like the way hive is promoted at times? No. At times hive is promoted as a get-rich-quick platform and it hurts what the platform has to offer to one who joins. You see from the beginning the message out there is to blog and earn for free.

That is what is promoted to people out there to get them to come and join the programs, the moment they join they look for the fastest way possible to earn as much as they can and be done with it. In the first place not a lot of them are willing to learn the ways of hive, not a lot of them are willing to also earn slowly and then maybe reinvest that money into a project on hive which can give them decent profits.

So instead of promoting hive as a place to earn for just blogging I also think we can make hive more about learning to earn. Slowly the world is moving from a place of play to earn to learn to earn. Hive is about crypto and I believe a lot of people lack the basics of crypto on hive.

Instead of just promoting the blogging to earn aspect why doesn’t hive try to give back to the people by impacting their knowledge? I say this because these days people seem to be getting closer or accustomed to the idea of crypto and most of them don’t know where to start from, hive can give them that opportunity.

I can’t sit here and totally condemn the tactics used to promote hive as some of them have brought in pretty good investors to the ecosystem but I believe some of our ways need to be changed.