@pokermaria direct response

Hi,

First, I just asked it in my free time. Just an idea instead of/next to the lots of things what are just not working. I don't see any online marketing from the quarterly 100s of thousands money what officially spent for ads, marketing. What is really disturbing, they obviously see, it's not working, but they keep going on with that. And they keep saying, everything else is not working and/or too expensive. What is just nonsense, seeing what for they spend more, and still not working.

Second, I am not in charge anything (and not willing), just an average idiot who spent money for Hive, 2nd layer, before got full picture. I don't have serious marketing project management knowledge, just in practice, I have some experience, also in online marketing. (valueplan claims they have 2 - more likely an employed real marketing project manager's duty would be working out details, find most suitable streamers, the best and cheapest way)

At least, LeoFinance reached that level they mentioned in their proposal a year ago, they will spend money for 'influencer marketing'. They could recognize the obvious, nowadays this is the most (cost) effective way for marketing, especially for web3. Too bad, after they got the money, somehow they forgot to do anything like that, with or without full transparency, and nobody stop that money flow either. Similar with valueplan.
https://peakd.com/hive-167922/@leofinance/proposal-to-grow-the-hive-ecosystem-with-the-everything-app-and-oneclick-onboarding

Twitch is the cheapest solution for this one nowadays, based on my knowledge, and knowing how not so easy onboard people.

15K 2H ?? reassure me, you mean $15 per hour?? or did I understand correctly 15k??

Yes, you understand it correctly. I explain it, and compare just to LeoFinance proposal, and their pre-countings (can't compare to rally car, or anything else what valueplan does, as they don't even publish plans, with target results, and same like everybody who takes money from DHF, don't make financial reports, and the progress in DAU, MAU numbers - since most things spent for traditional marketing officially targets new users, so DAU is the way to measure how effective they are) - and I know, people will start to ride on it, too, it's this and that, blablabla...

So, LeoFinance had this $25 / onboarded user pre-counted cost.

These Twitch streamers have 0.5-2M followers, you can see the CCV numbers (the average number of viewers simultaneously watching their live stream), next to that 100s of thousands views on their previous saved streams (that includes people who come and go during stream, watch partly and watch later or back the stream)

So for $2-2.5 their CCVs (live watchers) reached, I have no doubt 10%+ of them would try Hive. We reached the LeoFinance pre-calculation as a maximum cost, and this is the very minimum, as obviously it would reach live more people + can be rewatched, word spread, can reach devs and bigger investors, too.

What is the difference? Not amateurs will try to do it (or not even try), they know, they won't just get the money and basically don't need to deliver anything, so in this way, it's gonna happen!!!

Pretty sure, these numbers can be lowered by 20%+ in case of bulk buy, or introduce them Hive, explain them the longer term earning potential.

In my opinion:

What you mentioned, manage delegations is a bad idea. We know it why. It's either the streamer, or one of the Whales, who could really make it happen at all.

I don't know how many followers you got, if you got the minimum 2-3k CCV and 50-100k followers, I support you or anybody else, who would do it to introduce Hive to their audiance, go through onboarding, keychain, few dapps, economy, so the basics. Of course, in case if somehow they regularly stream about content what potentially has some Hive connection, their audiance fit in the target audiance section.

Lower CCVs are out of question, especially, if the person on Twitch for long time. CCVs can be faked till some level. I wouldn't pick anybody, who doesn't have other active sponsorships, didnt do things like this before.

Since these are ads, and you hardly can stream about Hive for days, obviously reaching the highest possible number of target audiance is the key, I don't see the point of financing from DHF a new, low CCV streamer, especially not for longer term. More likely the same would happen, like with almost all of the DHF (marketing) proposals, funds. Big promises, near to zero results, since they don't have much motivation to reach targets (or not even try what was promised) after they got the money.

Someone mentioned the developers/programmers. Not sure about that, maybe that could help, having a stream on twitch for a Hive dev, who can help out, onboard devs in live. Even that just for couple of months, within max half year, even a dev streamer can build big enough audiance on Twitch, what can earn for him.

All just an idea and personal opinion in hope, it will reach some of the whales who are over DHF money (what spent from that for marketing), and they will consider it.

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