RE: Is crypto really dead?
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In a way it doesn't make much sense when companies start to build blockchains. If it has to be centralised then I believe a database is more efficient. There were a lot of projects that tried to include blockchain where it obvisously didn't make much sense. In the end it's kind of normal that these projects don't survive.
We will probably see a lot of coins and tokens disapear into meaninglessness to leave place for the projects that have a real economical sense.
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It makes sense, but only to ride a buzzword, from a marketing perspective. Effectively, that blockchain will never be decentralized, or no company will build it to not own it.
I agree that from a marketing point of view it can be interesting to be "using" the modern technology. Othwerise it doesn't make much sense :-)