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RE: Why is Hive not growing?
unique selling proposition (USP) is [...] a core element of a company's marketing strategy
Yet Hive is nothing like a company - it's more like an infrastructure. So if a road asked me about it's USP, I'd tell it to go and talk to the towns, cities, and other destinations that it connects.
Marketing on Hive needs to be done by Communities.
As an aside, I also believe that down voting should be only enabled for Communities. One community, one downvote. With communities free to decide how they cast their downvote. Unfortunately, in centralised Hive (Jongo's comment) that down voting problem probably can't be fixed.
But USP promoting can start immediately for Communities. Or even for Hive Groups, which is my term for an unofficial group of Hiveans collected around a tag.
Let's just market #liotes.
!BBH
P.S. I just spotted A great USP for Hive from @meno
I agree with you. Hive is an infrastructure more than a product or service. Therefore it's difficult to find a way to promote it directly and we should even stop these efforts to promote hive funded by dhf or value plan. As long as there is not a clear USP, there is not target public and therefore no reason to market.
I totally agree that the marketing has to come from the apps and the communities. But we would need to have the necessary tools to be independent, like an easy account creation tool funded with account creation tokens from the community or the app accounts. As long as such a tool is not in place, we need to fall back on the account creation instances that we have no control of.
In a way it sounds stupid if you promote your community and then you need to send them to a totally different website to create their account first...
Yes, I saw that when I thought about trying to onboard my Web2 visitors. I haven't given up on that yet. But I do keep getting sidetracked.
One approach that I thought of was "account leasing". Whereby I create some accounts. Then if someone wants one, I give them a Hive Keychain password. And if they forget it, I can send a new one. Obviously, there's an issue of trust here. But I can't see how that's any different to the way people are used to on Web2.
They have the option to change their Hive keys whenever they want. And I would make it clear from the start that they always have that option. But once they use it the training wheels are off and they are on their own.
My thinking about that is based on the idea of starting the relationship on Web2 and easing towards an active Hive account. But I believe that Inleo is making their light account scheme available. So I will look at that first.
In fact, I'm going to make it my mission to get this moving or abandoned by the end of August.
Then, of course, the USP for Hive becomes easier - it's the place where online communities thrive.
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