RE: Why do we struggle so much "marketing" HIVE?

The brand "Hive" is exactly one of the basic problems (saying this since the fork).

I notice the search results are showing information about HIVE Digital Technologies (a Bitcoin mining company), not the HIVE blockchain social media platform you're referring to. Let me search more specifically for the HIVE blockchain ecosystem.

agree to most other stuff especially the tech part, people buy people in general and are interested in solutions (not in tech bits and pieces):

Lead with value, not technology. Users adopt apps that solve problems, not because of underlying infrastructure. Instagram users don't care about AWS; they care about sharing photos. Your killer app should focus on its core value proposition first.