RE: Why do we struggle so much "marketing" HIVE?

Target specific communities: Rather than broad marketing, focus on communities that would most benefit from censorship resistance

That, in particular, stood out.

It goes back to taking a breath and looking at how the world uses the Internet. Consider that very few people are simply "online," or "on facebook" or "on twitter/X."

We all tend to do very specific things online... whether it's gaming, blogging, hobby groups, political groups or whatever floats our boats.

I have long held that "marketing Hive" is missing the mark, as a concept. We need to market specific aspects of Hive to specific niche user groups.

As an example, my limited pitches of Hive to friends and family have been solely focused around a group of social bloggers that were part of the original blogging movement (pre MySpace/Facebook) around 1998-2006-ish. They are currently an underserved niche, in the greater web context... most can be found on Medium.

Part two of this reply touches on the sitewide marketing of Hive. I think we're missing the mark in terms of intention.

Consider if even some of all that Valueplan funding instead was directed at a dedicated staff (or couple of people) whose sole purpose were to be round-the-clock public relations and publicity people. In other words, sending an endless stream of press releases to every conceivable crypto (and financial) news outlet, crypto influencers, swap services, DEXes and CEXes... amking sure Hive is "in the news" and going on podcasts as guests and so forth and so on.

People have actually proposed this in the past, and if memory serves me, they were booed off the site and downvoted into oblivion for "daring" to propose something so centralized, and expecting compensation for it.

I disagree... that's not something the community could/should do, and most people here don't have the skill set to do so.