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99.9% of marketing emails are reported as spam by me ... i know where to look if i want something , not waiting for others to tell me what i should buy ;) A lot of those companies that keep sending me emails will lose me as a customer.
That's another good point. People have changed their behavior when it comes to purchase stuff online. We rather try to find what we need by ourselves and most of us will compare prices and services before deciding anything. What you say is that it might even be contra productive to send newsletters and mailings to customers...
correct make sure that al you mails have a cancel option where people can easily cancel the email subsciption , that is the least you can do to keep them happy .
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