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It's scary that proposals that add no value to the ecosystem can get funded. I don't see a way to prevent that from happening and the result is that the ecosystem suffers as a result. Marketing can only mean well for the price of hive if it brings new users who come in and buy hive. If it's users who are looking to earn free hive, they will just dump their earnings and the price of hive will continue to plummet.
I agree there needs to be a balance of offers where products inside Hive are desirable and people would buy Hive to take part in them, as well as the easy bridges to other ecosystems that allow people to come from there or to move there, with or without funds. Direct spending in businesses is a way to attract both customers and businesses to Hive, even if it may be a net negative on the HBD spent. At the same time, we can think of it as an expansion expense, or an acquisition cost. It would be useful if they could be integrated with other products on Hive though, in time.