You are viewing a single comment's thread:

RE: The Correlation Between Development and Marketing Spending and HIVE's Price

To me HIVE price is a mix of complex factors, many of them related to general crypto / economic sentiment and therefore outside our control.

I don't think marketing spend is a factor, although we're so appalling with our analysis of DHF spend that I suspect we don't even have a coherent picture of our total marketing effort, it's effectiveness and cost of acquisition per user. But if Shanibeer's figure of nearly 8K USD per user is right, we're doing something terribly wrong; in e-commerce, I expect COA to be in the $5-20 range.

My guess is we'd see a closer correlation between HIVE price and transaction volumes (both number of transactions and total USD value).

What I do strongly advocate for is far tighter control over DHF expenditure. It's purely a personal opinion, but I think that we need good costed business cases for every proposal with a definition of what constitutes success and how it benefits Hive. Developments improving the core product should be funded (if the business case makes sense). Marketing proposals should say how many new users they aim to attract and what COA will make it successful. As many proposals as possible should be in the form of loans. It really bugs me if I see a proposal asking for money which will then be generating revenue that goes to it's developers !

!BBH

0.00165543 BEE
3 comments

That was my main point, that the price of HIVE moves independently from the selling pressure from the DHF and even regular users. Sure, if from that end we only see selling pressure and no value added, then at some point it will reflect in the price.

My reasoning for making this parallel was that I saw too many people thinking there is an inverse correlation between the two, hoping that lower spending would make HIVE go up.

I disagree that we need to keep a tight leash on DHF spending. What we need to be clear about is what we fund. We have three categories:

  • startup funding - where it is difficult to request ROI or to become self-sustainable soon (the decision here is if we fund each of them, on the hope that some will succeed in a major way, but knowing that many will fail)
  • established business funding - where numbers are more predictable and that could be tracked more closely for progress and attaining parameters
  • marketing funding - we also have ways to measure success of marketing campaigns; I think what you said regarding number of (active) users and CoA are good metrics to consider in this case.

Regarding startup funding, I have some ideas how they could be better controlled or become beneficial for Hive if they succeed, and also to cut their funding if they go nowhere, but I need to put my thoughts in order and I'll maybe write about it soon.

0.00000191 BEE

I'm not sure we can use the cost of acquisition for e-commerce as a parallel for the cost of adoption of innovation. My calculation is just an assumption, other people might have better or more realistic calculations, my thoughts are that at least we would have a starting place and could adjust from there.

0E-8 BEE


Your comment is upvoted by @topcomment

Info - Support - Discord

image.png
Curated by friendlymoose

0E-8 BEE