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Yes, I remember those fluffy toys in the early Splinterlands history.
Here the thing about this kind of deals. They'd better be kept on a negotiated-bases. If someone is interested, they will get in touch with them to see how much it'll cost them to use the Splinterlands IP for other media types or products like stuffed toys. If nobody contacts them, it is likely nobody serious is interested, and there's no reason to offer IP at low cost to anyone, with limited resources to keep track of how everyone is using it.
This is a very good idea. We still have the problem of letting other businesses know about Splinterlands IP and what it can offer. I guess this falls under business development.