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I do feel we need to find ways to make it more attractive for outside investors
There is a big paradigm here on Hive, which is the rewards. To have a good economy, the rewards hurt them because of the sell pressure, but also, if you remove the rewards, probably 90% of the community will leave.
However, the solution to your sentence, I am still waiting to see. I heard good ideas about bringing more functions to Hive, and blogging would be an accessory. We need great ideas but also great marketing to make those ideas heard. For example, I created this tool a while ago, a couple of months ago and it is just now getting a bit more of outreach because of people with more networking than me. We need people with good networking outside of Hive to make it heard. @pharesim brought an awesome idea for the Scientific Community to use Hive, but he still needs to find his "friendlymoose" outside that can help him connect and be heard.