RE: ᴀ ɴᴇᴡ ᴇʀᴀ ғᴏʀ ɪᴍᴘʀᴏᴠᴇᴅ sᴇʟғ ᴅɪsᴄᴏᴠᴇʀʏ ᴀɴᴅ ʀᴇғʟᴇᴄᴛɪᴏɴ

Exactly.
People consider those with the attribute of selflessness as a source of resources and prey upon them. That is why we keep having less kind people in our society.