RE: Why do we struggle so much "marketing" HIVE?

The problem is the bolts and screws do not fit well atm. Hive needs marketing, just not towards users. It needs marketing towards devs because the Hive layer is good as data storage product, while it is broken beyond repair as a social netvork. One can build a great Web3 social network on top of Hive but its rulebook needs to be written from scratch.

The curation dream is dead, nowadays you just need to avoid upvoting posts that will attract a downvote.

Even LeoFinance's InLeo (to my knowledge the project closest to killer app status atm) is an echo chamber, just a different set of characters in the jury.

IMO, the key is in allowing curators to place their bets on fresh content (something more reasonable than the 5-minute window as it was in the first year or so after the fork) while allowing consumers to give honest feedback on content quality (so that the rewards for discovering content can be alloted fairly). That obviously needs more than one Upvote button (most likely more than one token/form of HP). Old system forced everyone to be a curator unless they were fine with an obvious financial loss (and that kickstarted a full range of harmful tools/practices).